I started writing a satire.

Then America turned it
into a documentary.

The book that exposes what happens when identity becomes an industry—and outrage becomes a business model.

Buy your copy Available now
SATIRE
INSIDE
Race Pimping by Kevin Jackson book cover

A comedy written by reality.

01 / THE ORIGIN

It was supposed to be a joke

The idea began with a story too absurd to top.

Someone decided they could simply change their race. Enter Rachel Dolezal.

Comedians everywhere:

“Well, that’s it. Nobody is writing anything crazier than this.”

Then America responded:

“Challenge accepted.”
02 / THE TURN

Reality became the co-author

While the world debated identity, a new industry exploded.

01Corporate diversity programs
02Race consultants
03Mandatory trainings
04University departments
05Political organizations
06Careers built around the problem

What happens when solving a problem threatens the people who make a living managing it?

03 / THE BUSINESS

Welcome to the race industry

Every industry has a product.

Guilt.Outrage.Division.Grievance.

Race Pimping takes readers on a hilarious and provocative journey through the contradictions, hypocrisy, and unintended consequences of America’s modern race conversation.

TOGETHER?

A movement designed to unite people constantly reminds them how different they are.

PROGRESS?

Organizations fighting discrimination create endless new categories of discrimination.

SOLUTIONS?

The people promising to end division sometimes appear to need division to stay relevant.

NOT ABOUT
RACE.

It’s about incentives.

Good intentions meet money, power, politics, and human nature.

When there is money to be made, someone will build an industry around it. Sometimes that industry solves problems. Sometimes it creates new ones.

And sometimes it becomes the funniest thing nobody is allowed to laugh at.

04 / WHY READ IT?

A comedy written by reality

You couldn’t make this stuff up. Unfortunately, America did.

✓Laugh

Because absurdity deserves a punchline.

✓Question assumptions

Look past slogans and familiar scripts.

✓See debates differently

Hold up a mirror instead of another argument.

✓Follow the incentives

Understand the business behind the headlines.

You may agree with everything. You may disagree with everything. But you won’t be bored.

MORE PROGRAMS. MORE TRAINING. MORE AWARENESS. MORE CONVERSATIONS.

Who benefits when the conversation never ends?

Read Race Pimping
Kevin JacksonTHE AUTHOR

About Kevin Jackson

A comedian’s eye for contradiction.

Kevin Jackson is a nationally recognized commentator, author, entrepreneur, and media personality known for his sharp analysis, humor, and willingness to challenge conventional thinking.

Through Race Pimping, Jackson examines one of America’s most controversial conversations with satire, skepticism, and a comedian’s eye for contradiction.

“Sometimes the truth is hiding inside the punchline.”

Available now

The book that started as a joke...

because reality was already doing the writing.

Buy Race Pimping now